...Not only is it SIMPLE and intuitive, ELMM provides self-aggrandizement to those who flock to its banners.
I was just reading Dr. Sharma's post for today, and it hit me: it's all about oneupsmanship! ***I*** am not overweight and you are, therefore ***I*** am a better person because ***I*** control my appetite and have the WILLPOWER to get off my butt and EXERCISE!
Now, THIS is not an original idea, but rather sad; an awful lot of people have been so misled by modern entertainment and pop-psychology that they feel they have to be special somehow, and the best way to do that is to make somebody else "lesser." It's finally considered uncivilized to do this in an across-the-board fashion with race, "handicap" and gender, but those with a high-school-level brain (whether or not they have their PhDs) still bolster their self-importance by means of artificial logical arguments ... like ELMM.
(So how do i explain those who insist on the relevance of ELMM, but are still overweight? Hmmmm....)