In an age when such large proportions of our populations are sick and/or overweight, when the medical industry is more interested in prescribing pharmaceuticals than counselling about proven health-enhancing habits, when media sources of advice for improving well-being are mostly wrong and very contradictory, people have to do their own "research." We read countless sources of information that we think might possibly help, and tweak our own practices to try to get it all better.
The world at large calls our trials of low-carbing, gluten-avoiding, fast-food-eschewing, processed-junk-refusal, and farmers'-market-frequenting ... FADS.
Sometimes they're called CRAZES.
If someday i go on a murderous rampage, i think i'll go after ignorant health advisors even before i go after the lawyers and politicians. ;-)
Yeah, those FADS -- we see people who were PERFECT followers of conventional wisdom fail miserably, and then when they go on Atkins, effortlessly lose significant amounts of weight. We see them go on fasts and manage to discontinue medications. We see people drop problematic dietary items, and intractible DISEASES go into remission. But oh, we mustn't consider doing them ourselves -- we mustn't follow one of these "extreme" practices for more than a couple of months, say the "experts" -- because they're FADS which are untested.
Right. A multi-year, many-participant, expensive-food RCT! Why oh WHY is nobody doing these studies???!!! Why has nobody yet proven the existence of God?!
The ultra-conservatives in American politics didn't invent the system of code-word use to subtly slam ideas they don't like, but they were far from being the first. Don't have evidence that those ideas are actually BAD, but want to manipulate your ignorant voter-base? Use words like "everybody knows" and "short-term gains" and ... "fad," "craze."
Whole-food eating is a fad. We're crazily not eating things which we know make us feel bad. We're parroting and slavishly following these DANGEROUS regimens which clear up our allergies and bowel complaints cuz bread is SO NUTRITIOUS....
Anti-science is a big problem in America on so many levels. Anti-GOOD-science even more so.
And don't get me started on how i feel about using the word "movement" when it comes to a LOT of people following a "fad" like the removal of problematic food additives. (It always makes me think of BOWEL movements....) ;-)